moments in communities
movement of campaigns
memorability for brands
Beginning as a songwriter, I use my creative and visual writing history to craft emotion-driven branding and campaigns that go beyond marketing.
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Naming
Brand naming ideas with emphasis on brand aesthetic for an upcoming home and lifestyle product line.
Social Media Strategy
Social media planning for a members-only club devoted to the art of the dinner party in locations worldwide, including NYC, LA, Miami and Austin.
Campaign Creations
Ideation of campaign strategies and copy for Vital Proteins®, high-quality nutrition products promoting natural beauty.
Website Design + Build
Rebuilding and branding web design for aesthetic presence and functionality.
Projects
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![A promotional collage featuring a woman in a yellow swimsuit drinking a coconut smoothie at a beach stand and a table with a lemon-themed table setting with lemons, flowers, and bamboo utensils.]()
Coming soon...
Brand Naming + Start-Up Branding
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![Group of women and a man with a dog in front of the Biltmore Hotel in Miami, Florida, with tall palms, a fountain, and a grand hotel building in the background.]()
The Supper Club
Social Media Strategy + Communications + Event Promotion
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![Vital Proteins]()
Vital Proteins
Campaign Ideation + Copy
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![Group of people practicing yoga in a dimly lit studio with candles, facing a mirror, in a Warrior stance with arms extended.]()
Fusion Yoga
Website Development
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![The Melrose Aesthetic]()
The Melrose Aesthetic
Social Media Strategy + Content Creation
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![A woman and a girl are sitting close together, smiling and looking happy. The woman is wearing glasses and a red shirt. The girl has long brown hair and is also wearing a red shirt. The text overlay says, "When your mom says her 'secret recipe' is Litehouse."]()
Food + Beverage Brands
Social Strategy/Content + Copywriting + Naming + Print Ads
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![Shayna Taylor]()
Shayna Taylor
Social Media Strategy + Content Creation
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![Text overlay on a blurred background of jars of liquids reads 'Prohibition-Inspired Pours Made for the Modern Drinker' with a button labeled 'Shop Our Products'.]()
Blind Tiger
Alcohol naming + Campaign Creation + Full Copywriting
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![A matchbox with a pastel green design featuring white illustrations of a cowboy hat, golf club, cup of coffee, mountaintop, part of the Purdue University logo, a fishing boot, a globe, a snowboarder, a dolphin, an airplane, drinks, and snacks. The label on the matchbox says "The Bussick's" and includes the location Westfield, Indiana, with a date of September 21, 2025.]()
Stationary Graphics
Graphic Design for Event Stationary
Previous Work With:
2025
Fusion Yoga
Brand coming soon…
2024
Mo Creative
Acast Podcasts
Shayna Taylor
Shayna’s Kitchen
Leo + Laine
2022
Tyson
Good Foods
Maggie Berghoff
Catalyst Marketing Design
Sweetwater Sounds
2023
Vital Proteins
Ulta
Basis Technologies
Abiomed Medical
The Melrose Aesthetic
Hi
Fields
Health & Wellness
Entertainment
Events + Hospitality
Retail
Luxury Automotive
Tech + Medical
Locations
New York
Los Angeles
Miami
Chicago
Indiana
Nashville
Recognition/Publications
3x Award Winner, “Midwest Best Emerging Creative Writing”
Entreprenuer
Forbes
U.S.A. Today